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Meet The Team


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Anthony Exell – Managing Director

Member of ISPE

Anthony founded the company in 2002. The company became Limited in 2004. Anthony is the director and head of sales. Anthony started building swimming pools over 20 years ago. You will often see Anthony on-site directing your pool build and getting his hands dirty.

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Helen Smith – Finance Director

Member of ISPE

Helen co-founded the business in 2002 with Anthony. Helen deals with things back at base, managing staff and the financial aspect of the business. Over the years, Helen has gained experience and knowledge in all aspects of the swimming pool industry which to this day continues to grow.

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Mike Baker – Site Manager

Member of ISPE

Mike joined XL Pools early 2008. Mike’s role is the Site Manager. He will co-ordinate the work team as well as get heavily involved in much of the ground work required for your installation. Mike knows his way around a digger and has an excellent approachable manner. Feel free to ask him anything!

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Chris Bartholomew – Service Engineer

Member of ISPE

Chris joined XL Pools early 2012. Chris is an engineer who joined us from another pool company. Chris has gained a very self efficient attitude to his work and a great knowledge of the installation process. Chris also handles the maintenance and service side to the business ensuring your pool is perfect all year round.

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Ben Tiffin – Head of Sales & Marketing

Ben joined XL Pools in 2015. Ben is the head of sales and marketing for the business. He works with Anthony in realising our customer’s dream pool and caries out site surveys for bespoke and upgrades to swimming pools.

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Josie Bricknell – Office Administrator

Josie joined XL Pools in 2015. Josie handles all incoming enquiries as well as manages the staff schedules for servicing and installation. She also handles all office procedures and communication. Josie also handles all the companies social media accounts. Why not say hello to her on our company Facebook or Twitter page?

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Terry Andrews – Service Engineer

Terry joined XL Pools early 2016. Terry is an engineer who joined us from a leisure centre so he has an excellent knowledge of commercial pools.