Legal

Privacy
Policy

Approved by XL Pools Ltd on 20 January 2026
Last reviewed: 20 January 2026
Next review due: January 2027

XL Pools Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit xlpools.com, submit an enquiry, contact us, or otherwise interact with our business. This policy is provided in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

Who We Are

Company Details
XL Pools Ltd
Company No: 05300994
Registered in England and Wales

Contact Details
Email: enquiries@xlpools.com
Telephone: 01233 840336

Registered Office:
Unit 5, The Glenmore Centre
Orbital Park Roundabout
Willesborough
Ashford
Kent
TN24 0TL
United Kingdom

Personal Data We Collect

Depending on how you interact with us, we may collect and process the following personal data:

Name
Email address
Telephone number
Postal address or postcode
Details relating to your enquiry
or project requirements
Records of communications with us
Website usage information, including IP address, browser type, device information, cookies and analytics data

How We Collect Personal Data

We collect personal data when you:

Submit an enquiry through our website
Complete a contact form
Contact us by email or telephone
Request information about our products or services
Interact with our website and associated technologies
Accept cookies and analytics technologies

How We Use Your Personal Data

We use personal data for the following purposes:

Responding to enquiries and requests
Providing information about our products and services
Assessing and progressing potential projects
Arranging consultations, quotations and site visits
Providing customer support
Routing enquiries to the most appropriate company, installer, dealer or partner
Improving our website, products and services
Sending enquiry-related communications and relevant updates
Meeting legal and regulatory obligations

Lawful Basis for Processing

We process personal data under one or more of the following lawful bases:

Contract

Where processing is necessary to take steps at your request before entering into a contract or to fulfil contractual obligations.

Legitimate Interests

Where processing is necessary for our legitimate business interests, including:

Managing and responding to enquiries
Providing information requested by potential customers
Assessing project requirements
Ensuring enquiries are handled by the appropriate business, installer or dealer
Passing enquiries to related companies or approved partners where necessary
Maintaining continuity of service where business arrangements change
Improving our products, services and website

We carefully balance these interests against your rights and freedoms.

Consent

Where consent is required, including certain marketing communications and non-essential cookies. You may withdraw consent at any time.

Legal Obligation

Where processing is necessary to comply with legal, regulatory or statutory obligations.

Information We Collect, How We Use It and Legal Basis

Category	Information	Legal Basis	Purpose
Identifying Information	Name	Contract / Legitimate Interest	Responding to enquiries and providing services
Contact Information	Telephone Number	Contract / Legitimate Interest	Contacting you regarding your enquiry or project
Contact Information	Email Address	Contract / Legitimate Interest / Consent	Responding to enquiries and sending relevant updates
Enquiry Information	Project and enquiry details	Contract / Legitimate Interest	Assessing requirements and providing quotations
Website Information	IP address, cookies, analytics data	Consent / Legitimate Interest	Website functionality, analytics and improvement

Marketing Communications

If you submit an enquiry, we may send information relating to your enquiry, products or services that may be relevant to your interests. Where permitted by law, these communications may be sent under the “soft opt-in” provisions of PECR.

You may unsubscribe from marketing communications at any time by:

Clicking the unsubscribe link in any email
Contacting us using the details provided in this policy

We do not send unrelated marketing communications without the appropriate lawful basis.

Sharing Your Personal Data

We only share personal data where necessary and for the purposes described in this Privacy Policy.

This may include:

Related or associated companies, including Aqua
Technics UK
Approved dealers and installers
International distributors, dealers or partners where relevant
Customer relationship management (CRM) providers
Website hosting providers
IT support providers
Professional advisers and consultants
Regulatory or legal authorities where required by law

We only share information that is relevant and necessary for the intended purpose. We do not sell personal data.

International Transfers

Where an enquiry relates to a project or location outside the United Kingdom, we may need to transfer personal data to overseas dealers, distributors, installers or partners. Whenever personal data is transferred outside the UK, we ensure appropriate safeguards are in place, including:

Transfers to countries recognised as providing adequate protection
Use of approved contractual safeguards, including the UK International Data Transfer Agreement (IDTA) or approved international transfer clauses
Appropriate technical and organisational security measures

Such transfers are carried out only where necessary to respond to or fulfil your enquiry.

Data Retention

We retain personal data only for as long as necessary to:

Respond to enquiries
Manage customer relationships
Deliver products and services
Maintain business records
Meet legal, regulatory and accounting requirements
Resolve disputes and enforce agreements

When personal data is no longer required, it is securely deleted, anonymised or destroyed.

Your Data Protection Rights

Subject to applicable law, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your personal data
Request restriction of processing
Object to processing based on legitimate interests
Withdraw consent where consent is relied upon
Request transfer of your data to another provider
Lodge a complaint with a supervisory authority

Exercising Your Rights

To exercise any of your rights, please contact:
Anthony Exell
Managing Director
Email: enquiries@xlpools.com
Telephone: 01233 840336

We may request proof of identity before responding to your request. We aim to respond within one month of receiving a valid request.

Cookies and Analytics

We use cookies and similar technologies to improve website functionality, understand website performance and enhance user experience. This may include services such as Google Analytics. For further information about the cookies we use and how to manage your preferences, please refer to our Cookie Policy.

Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that such information has been collected, we will take appropriate steps to delete it.

Security

We implement appropriate technical and organisational measures to protect personal data against:

Unauthorised access
Loss or destruction
Misuse
Alteration
Disclosure

While no system can guarantee absolute security, we continually review and improve our security practices.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, regulatory guidance, business practices or website functionality. The most current version will always be published on our website.

Contact Us

If you have any questions about this Privacy Policy or how we handle personal data, please contact us:

Email: enquiries@xlpools.com
Telephone: 01233 840336

XL Pools Ltd
Unit 5, The Glenmore Centre
Orbital Park Roundabout
Willesborough
Ashford
Kent
TN24 0TL
United Kingdom

Approval

This Privacy Policy has been approved by XL Pools Ltd and forms part of our commitment to protecting personal data and maintaining compliance with applicable data protection legislation.

Approved on: 20 January 2026

Anthony Exell
Managing Director
XL Pools Ltd

This policy will be reviewed annually and updated where necessary.

Privacy Policy