Privacy Policy

Last updated: Jan 20, 2026 7:08 AMXL Pools Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit xlpools.com, submit an enquiry, or otherwise interact with us.This policy is provided in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

Who We Are

XL Pools Ltd is the data controller responsible for your personal data.Company details: XL Pools Ltd Company No: 05300994 Registered in England and WalesContact details: Email: enquiries@xlpools.com Telephone: 01233 840336 Address: Unit 5, The Glenmore Centre, Orbital Park Roundabout, Willesborough, Ashford, TN24 0TL, United Kingdom

Personal Data We Collect

We may collect and process the following categories of personal data:

• Name
• Email address
• Telephone number
• Address or postcode (if provided)
• Details of your enquiry
• Website usage data (IP address, cookies, analytics)

How We Collect Your Data

We collect personal data when you:

• submit an enquiry or contact form
• contact us by email or telephone
• interact with our website
• accept cookies or analytics technologies

How We Use Your Personal Data

We use your personal data to:

• respond to enquiries and requests
• provide information about our products and services
• assess and progress potential projects
• route enquiries to the most appropriate company, dealer, or installer
• provide customer support
• improve our website and services
• send enquiry-related updates and relevant information

Lawful Basis for Processing

We process personal data under one or more of the following lawful bases:

• Performance of a contract or pre-contract steps
• Consent (where required, e.g. cookies or specific marketing permissions)
• Legal obligation
• Legitimate interests, including:

• responding to and managing enquiries
• ensuring enquiries are handled by the appropriate business, installer, or dealer
• passing enquiries to related companies or approved partners
• maintaining continuity of service where business arrangements change

Our legitimate interests are carefully balanced against your rights and expectations.

Information We Collect, How We Use It, and Legal Basis

Category of information	Specific information	Legal basis	How we use it	What happens if we don’t have it
Identifying information	Name	Contract / pre-contract steps; Legitimate interest; Legal obligation	Responding to enquiries; passing enquiries to relevant partners	We may be unable to respond to or progress your enquiry
Identifying information	Phone number	Contract / pre-contract steps; Legitimate interest; Consent (where required)	Contacting you about your enquiry; arranging follow-ups	We may be unable to contact you
Identifying information	Email address	Contract / pre-contract steps; Legitimate interest; Consent (marketing where required)	Responding to enquiries; sending enquiry-related updates	We may be unable to respond or provide updates
Enquiry information	Enquiry details	Contract / pre-contract steps; Legitimate interest	Assessing requirements; routing enquiries to installers or partners	We may be unable to assess or fulfil your enquiry
Internet activity	Website usage, cookies, IP address	Consent (cookies); Legitimate interest	Website functionality; analytics; service improvement	Website functionality or analytics may be limited

Marketing, Updates & Newsletters

If you submit an enquiry, we may send you relevant information or updates about our products and services that relate to your enquiry.This is carried out under the soft opt-in provisions of UK PECR.You can opt out at any time by:

• clicking the unsubscribe link in our emails, or
• contacting us using the details in this policy.

We do not send unrelated marketing without consent.

Sharing Your Personal Data

We may share your personal data only where necessary and only for the purposes described in this policy.This may include sharing with:

• Related or associated companies, including Aqua Technics UK
• Approved dealers and installers
• International partners where your enquiry relates to a location outside the UK
• Customer relationship management (CRM) providers
• IT, hosting, and website service providers

We only share information that is relevant to your enquiry. We do not sell personal data.

International Transfers

Where an enquiry relates to a location outside the United Kingdom, we may need to transfer your enquiry details to an overseas partner, dealer, or installer in order to respond to or fulfil your enquiry.Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, including:

• transfers to countries recognised as providing an adequate level of protection; or
• approved contractual safeguards, such as the UK International Data Transfer Agreement (IDTA) or approved contractual clauses.

These transfers are carried out on the basis of our legitimate interest in ensuring your enquiry is handled appropriately.

Data Retention

We retain personal data only for as long as necessary to:

• respond to enquiries
• manage customer and business relationships
• comply with legal or regulatory obligations

When personal data is no longer required, it is securely deleted or anonymised.

Your Data Protection Rights

If you are located in the UK, EU, or EEA, you have the right to:

• access your personal data
• request correction or deletion
• object to processing, including marketing
• request restriction of processing
• withdraw consent (where applicable)
• request data portability
• lodge a complaint with the relevant supervisory authority

Exercising Your Rights

To exercise your rights, contact:Anthony Exell Managing Director Email: enquiries@xlpools.com Telephone: 01233 840336We may need to verify your identity and will respond within 30 days.

Cookies & Analytics

We use cookies and analytics tools (including Google Analytics) to understand website usage and improve functionality. You can manage cookies via your browser or our Cookie Policy.

Children’s Privacy

Our website is not intended for children under 18. We do not knowingly collect personal data from children.SecurityWe implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on our website.

Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact us at: enquiries@xlpools.com 01233 840336